Writing Skills for Term 2 exam -

BROCHURE / PAMPHLET / LEAFLET / FLYER / ADVERTISEMENT

For more ideas on the language, style, tone of a brochure/pamphlet/ leaflet use these websites -


Liverpool - The Greatest City in the World

London - The Capital City

•What all of these formats have in common is that they are concerned to give information quickly and concisely. The task may define an emphasis on informing (e.g the health leaflet) or on promoting (e.g. the publicity brochure).

Basic Format

- Main heading (informing), or eye-catching slogan (promoting)

- Use of manageable multiple sections : identified by bullet points, lines, stars, numbers in order to highlight key information

- Subheadings : used to show the steps/stages of the argument

- Succinct explanation : individual concepts / ideas are presented clearly and quickly

- Background information : e.g. 'Contact us' + phone number / email

Approach

Ø'address' - you must directly address the target audience

Ø´promotional language' – usually, these text types are all encouraging, they encourage the target audience to agree with what is being presented, to 'buy the idea‘ – use STYLE and RHETORICAL DEVICES to achieve this effect 

ØClear step-by-step overall argument : individual points are linked together into a convincing sequence of ideas

Organising an event

•Join use in our celebration of …

•Come and join in …

•(Place) will come alive with our event …

•Everyone can take part/participate in …

•The council in partnership with the citizens will put on an event.

•You must join forces with us …

•This issue is glaringly important because

•How to get involved? Well, just contact us on …

•Stand up for your rights with us …

•How to learn more about …

•We won´t back down.

•Have you ever thought about ….?

•Get in touch with us by …

•Come along and …

•Get informed .. Keep reading

•Go to our website for more information

Advertising

•___ is a revolutionary new product on the market

•____ offers a new model/ way of thinking about …

•Move over …., make way for ..

•This products offers, promotes, represents, fosters/ enhances …

•______ offeres the unique opportunity to …

•Not only will this product do … but it will also …

Use rhetorical devices

-List of three

-Rhetorical questions

-Lots of personal pronouns

-Metaphor/personification

-Some facts to strengthen argument